We were approached by Earth Fare, a mid-sized regional grocery chain, to help develop an identity and packaging design system for a new specialty line of private-label foods. They were developing a line that included unique products that would be carefully curated to showcase global cuisine at affordable prices.
We created a custom logomark and design system that captured a sophisticated style that was quickly and easily identifiable on-shelf. The design system was flexible enough to showcase cultural nuances or category appropriate styles within the artwork. Photography was sophisticated and warm that helped to highlight the cultural aspects of the foods while indulging in appetite appeal.