Earth Fare EDV

Extending a value brand and stretching its legs.

Earth Fare Everyday Value Brand Extension

After working with Earth Fare to develop their premium line of private-label foods, HandPicked, we were asked to help with the brand extension for their Everyday Value line. The brand standards had already been developed by another firm. We were tasked with extending them through a variety of product types. We were also asked how we could “stretch” those standards so that some products would compete better with the national brands.

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