Your name

You’re a ____- based ____ focused on ____ , ____ , and filling in the blank.

What we do

Telling your story begins by understanding who you are as a brand, and where you’re going. We help you do this by working as your partner to uncover what makes you unique. A brand is a powerful vehicle for customer connection and loyalty. That's why we dive into your business goals and aspirations and build a brand that is true to itself and it's customers.

Brand research

Before any work can begin it’s important to dig deep to understand the current business situation, the competitive landscape, and your audience’s preferences. It’s the who, what, when, and why of any business communication.

  • Qualatative/Quantitative Research
  • Brand Audit & Evaluation

Brand Strategy

We’ll identify and shape a new position based on business objectives and future goals while crafting your unique position in the market. We do this in collaboration with you either through a hands-on branding workshop or a simple, informal questionnaire.

  • Brand strategy workshops
  • Brand Positioning
  • Brand Architecture
  • Brand Platform Documentation

Brand identity

Your brand identity solidifies the promises developed in your brand strategy position. It’s the keystone of your brand and informs every aspect of internal and external communications.

  • Identities/Logo
  • Visual Style
  • Guidelines/Styleguides
  • Typographic System
  • Naming/Tagline Creation
  • Writing Styles/Voice

Brand Execution

This is where the manifestation of the brand begins. We apply the brand identity throughout all communications and media, creating a cohesive foundation for strong customer loyalty. It’s up to you to deliver on the promises.

  • Packaging
  • Websites
  • Event Branding
  • Literature
  • Signage
  • Interface Design

Who we are

Matt sanders, Owner & creative director

With over 25 years of work in print and interactive design Matt has a thorough understanding of integrated branding. He has led design teams on projects ranging from identity, packaging, and annual reports to dynamic websites and motion graphics. His deep cross-media experience allows him the ability to bridge the design/technology gap and create solutions that are both elegant and efficient. Matt’s past clients have included Align Technology (Invisalign), Beringer Wine Estates, Diageo, E*TRADE, Genesys Labs, Microsoft, Sprint, Stanford University and Whole Foods Market. Prior to founding Sanders Design Co., Matt was the co-founder of Trigger Design Inc. in San Francisco, the Art Director for Maus Haus, an interactive marketing firm, as well as a Senior Designer and Design Director at Michael Patrick Partners. He has been recognized by Communication Arts, Potlatch Annual Report Show, PINC, PRINT, American Corporate Identity, and Graphic Design:USA awards. Matt holds a Bachelor of Fine Art from California College of the Arts (formerly CCAC), San Francisco. He is a member of the AIGA.

Sanders Design Co. monogram